Have you ever visited a WordPress website and found that articles in different categories had different styles and designs like different backgrounds, fonts, text colors, …? For example, in a music blog, the articles in the “Blue” category have a dreamy purple background, and the articles in the “Rock” category have a dark color. This is an interesting highlight in the design, making your website more impressive in the eyes of viewers.
Having a website for your business is one of the best marketing strategies you can apply. After all, in the World Wide Web, your opportunities are limitless. The world is at the tip of your fingers, and this is an audience that you shouldn't miss.
However, if you feel like your website currently isn't performing as well as it should, that could be a problem. Not only do you cease to be relevant and useful, but you're wasting resources as well. In this situation, you should consider re-evaluating your website design and making the necessary changes.